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Analytics social media: metriche e KPI
Engagement rate, reach, impression e benchmark per misurare i social media.
Calcola ER%Scorri → tabella benchmark
| Follower | ER% min | ER% max | Note |
|---|---|---|---|
| Nano (1k–10k) | 4% | 10% | Community calda, alta interazione |
| Micro (10k–50k) | 2.5% | 6% | Sweet spot collaborazioni PMI |
| Mid (50k–250k) | 1.5% | 4% | Reach vs engagement trade-off |
| Macro (250k+) | 0.8% | 2.5% | Volume alto, ER spesso più basso |
Formula: ER% = (interazioni ÷ follower) × 100. Usa il articolo engagement rate Instagram.